Senior Industry Marketing Manager – Enterprise & Industrials

Location: US, Remote

ABOUT WIND RIVER 

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.  

Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world.  Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone. 

The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world. 

 
ABOUT THE OPPORTUNITY  

We are seeking a Senior Industry Marketing Manager to spearhead the go-to-market (GTM) strategy for our Enterprise and Industrials vertical markets. This person will play a key role in driving the adoption of our enterprise offerings, such as eLxr Pro and Wind River Cloud Platform, while supporting the ongoing success of our industry-leading embedded products and services.

The ideal candidate will have expertise in marketing technical solutions to enterprise customers. Ideally, you will be familiar with Enterprise Linux, cloud technologies, and IT infrastructure solutions, combined with a proven track record of developing industry-first marketing strategies that drive revenue growth and market penetration. As a senior leader, you will be responsible for shaping and executing a comprehensive GTM plan leveraging market insights, customer research, and strategic partnerships within the vertical ecosystem. Your responsibilities will include

• Leading analyst relationships for the Enterprise market, gathering and sharing market trends and insights that help influence our roadmap, working closely with the analyst and advisor community to validate Wind River’s differentiated positioning in the market, and driving our participation in key analyst evaluations.
• Establishing Wind River’s Enterprise and Industrial Go-To-Market strategy, working closely with sales to define Ideal Customer Profiles and messaging per sub-industry and region.
• Crafting launch plans and adoption strategies for new products
• Developing awareness and demand generation campaign strategies, content plans, lead nurture programs, and event strategy across all key regions—ensuring our marketing efforts directly contribute to pipeline growth and sales success.
• Creating and updating performance dashboards and scorecards showcasing progress in KPIs across all regions.
• This is a highly visible role, collaborating with cross-functional teams to align marketing and sales goals and deliver measurable outcomes.

What You'll Bring:

• 10+ years of industry marketing experience within the enterprise, embedded, and related technology sectors.
• A demonstrated ability to develop successful GTM strategies for enterprise solutions, with a focus on Enterprise Linux, cloud technologies, and IT infrastructure solutions.
• Strong leadership, project management, and communication skills, with a results-driven approach.
• A track record of collaborating with sales teams to achieve business goals and accelerate growth.

This is a tremendous opportunity to have a direct impact on the company’s growth, shaping the future of our enterprise products while reinforcing our presence in traditional markets.

BENEFITS 

• Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote
• Named Top Workplace for the 8th year in a row
• Wind River’s commitment to DEIB
• 100% Employee covered Medical, Dental, and Vision insurance*
• Flexible Time Off policy* + 12 observed Holidays
• 401K with company match
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Wellness Benefits through Unmind

Compensation                

The annual base salary range for this role’s listed grade level is currently $147,800 to $190,000 plus a bonus for Colorado, New York, and New Jersey residents, and $164,000 to $210,000 plus a bonus for SF Bay Area, Greater Seattle, NYC, and Washington, DC, residents. Salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, location, and abilities of the applicant, and equity with other team members. Employees in this role are also eligible for the following benefits in accordance with the terms of the Company's plans: health, dental, vision insurance, life insurance, flex time off, eligibility to enroll in 401k, and 12 paid holidays.

OUR COMMITMENT TO DIVERSITY 

Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate.  Wind River will not tolerate discrimination or harassment based on these characteristics. 

To learn more, visit Wind River at www.windriver.com. 

APPLICANT PRIVACY NOTICE:                

Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here.                    

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